Professional Summary

Design Specialist and Brand Strategist with over 26 years experience comfortable working in fast-paced, deadline-driven environments. Proven expertise in planning and designing visual information material including: branding, typography, printed publications, multimedia, video, photography, exhibits, logos, promotional products, and signage. Proficient employing modern communication principles such as digital media technology (Adobe Creative Suite), responsive web content, video/multimedia, social media, eCommerce and integrated marketing campaigns.

Brands & Industries

State Farm Insurance • University of Texas at Austin • Luciano Pavarotti • New York/St. Lucie Mets • Specialty Hospitals of America • Taylor Woodrow • Kolter Properties/PGA Village • MedSpring Urgent Care • High-end Real Estate Development • Health Tech Startup


PRINT: Photoshop • Illustrator • InDesign • Adobe Acrobat • CorelDraw • Quark Xpress
AUDIO/VIDEO: Adobe Premiere • Adobe Audition • FinalCut Pro • LiveType • Motion,
Adobe Media Encoder • Ustream & YouTube Video Streaming
WEB: WordPress • DreamWeaver • HTML5 • CSS3 • jQuery
MARKETING TOOLS: Salesforce Marketing Cloud • Salesforce CRM • Marketo • HubSpot
SOCIAL MEDIA: Facebook • Twitter • Google+ • Blogspot • MailChimp • Instagram • Pinterest
IT/ SYSTEM MAINTENANCE: PC & Mac • Networking • Maintaining Company Servers & Computer Workstations • Ordering Parts & Supplies as needed


Typography Color Theory • Illustration • Story Boarding • Web Design • Layout Printing • Post Production Video & Sound Editing principles • Vast experience with both Mac & Windows Platforms • Integrated & Inbound Marketing Solutions

Summary of Experience

• 26 yrs experience in branding & corporate identity
• 19 yrs experience as a web designer/developer
• 20 yrs experience as an IT tech
• 10 yrs experience in responsive theme design
• 15 yrs integrated and inbound marketing solutions
• 10 yrs UX/UI experience
• 19 yrs eCommerce solutions
• Have had extensive agency and corporate experience
• Adept at offering strategies to optimize user experience and guiding clients through the creative and technical process to complete projects
• Highly experienced in interfacing with design, media, and programming personnel to expedite projects & campaigns


September 2019 – Current
Sr. Graphic Designer | Freelance
(Austin, TX)
• Working with local businesses, designing and developing campaign & brand assets.
• Worked with internal marketing department to concept and execute on social, display and banner advertisements.
• Assist in client web development and blog content creation.

December 2017 – September 2019 | Sr. Graphic Designer 
(Austin, TX)
• Support integrated marketing effort for healthcare app across all channels of marketing.
Print design: Develop concepts and execute on printed collateral including direct mail, brochures, trade show, promotional inserts & white papers. Maintain relationships with print & merchandise vendors to stay within project budgets.
Digital design: Concept and execute on digital collateral including social, display and banner advertisements.
Web & Email design: Design webpages and email in accordance with brand guidelines and code – update templates in WordPress and HTML (HubSpot).
Product design: Collaborate closely with UX and product design teams to achieve consistent brand UI across all marketing channels.

May 2016 – December 2017
MedSpring Urgent Care | Sr. Graphic Designer 
(Austin, TX)
• Responsible for a range of branded design programs including print collateral, web, corporate identity, presentations, promotions and signage for three consumer-facing national healthcare brands.
• Manage a diverse range of programs including print, web and direct response environments.
• Design digital assets including web banner ads, infographics, digital presentations and revise existing promotions and campaigns.
• Produce, build and manage projects from conceptual design renderings to final production for print, digital and signage.
• Jointly manage print, photography, assets, outside vendors with the marketing teams and ensure requirements, schedules and budgets are met.

October 2013 – November 2015
faithHighway | Senior Designer/Project Manager 
(Austin, TX)
• Logo design & brand identity for churches and businesses across the country.
• Website design & development for international and domestic churches, businesses and eCommerce sites.
• Project management of all web projects from concept to completion.
• Work directly with clients on a daily basis to achieve desired ministry marketing goals.

July 2012 – May 2013
Public Affairs Coordinator/TV Producer | Jacksonville Educators Broadcasting, Inc. – TBN
(Fort Pierce, FL)
• Produced local community awareness television show “Joy In Our Town” for Trinity Broadcasting Network.
• Researched local media sources for topics and wrote content for interviews.
• Managed all broadcast scheduling for the show as well as all mandatory FCC public records.
• Post production video editing via Final Cut Pro, Soundtrack & AfterEffects.

1999 – April 2013
Freelancer | Art Director & Senior UI Designer 
(Port St. Lucie, FL & Austin, TX)
• Print design, web design, eCommerce, social media marketing, and branding for several companies.
• Website re-design, banners & social media campaigns.
• Creation and maintenance of e-commerce sites.
• Social media, eCommerce & web development for coral farm, aquarium maintenance company, photo gift business, vitamin business, rustic furniture business & bbq restaurant.

September 2011 – December 2011
Project Manager & Web Developer | Social Kaboom
(Vero Beach, FL)
• Worked as a project manager, managing all projects and working with designers and clients.
• Launched sites via backend C-panel 3rd party hosting.
• WordPress site build-outs and eCommerce solutions.
• Developed sites for Social Kaboom (Specialty Hospitals of America) and logo development for the project.

2007 – July 2011
Creative Director/Video Direction & Editing | Christ Family Fellowship Church
(Port St. Lucie, FL)
• Designed all promotional print design, logos, and promotional material in house as well as external advertising.
• Worked with local printing companies, magazines, sign shops, and newspapers.
• Handled all IT for computer equipment and video equipment.
• Directed & oversaw filming and video editing for local show on TBN.
• Setup and oversaw weekly live sermon streaming.
• Produced content for social media websites.
• Oversaw part time web designer and provided art direction and new website strategies and planning.

2006 – 2007
Freelance Graphic Designer | Cotton & Company
(Stuart, FL)
• Worked as a full time freelancer designing print material, logo design, corporate branding, and web elements for Taylor Woodrow, Sailfish Point, Treviso Bay, Kolter Properties/PGA, Grey Oaks, Grand Harbor, and other various real estate properties & travel destination properties.

2004 – 2006
Jr. Art Director | Cotton & Company
(Stuart, FL)
• Part of a team of over 20 designers, designing promotional print & web designs for upscale real estate properties such as Taylor Woodrow, Sailfish Point, PGA Village, Toll Brothers, and other Florida and international companies.
• Logo design & corporate identity for various high end real estate properties.
• Photo retouching of all high-end real estate photography for marketing collateral.
• Web story boarding and website art direction.
• Created site plan drawings & map drawings in Illustrator.
• Colorized architectural drawings (from AutoCad) and converted to Illustrator designs for collateral material.

2001 – 2004
Sr. Art Director | Simple Success Marketing
(Palm City, FL)
• Ran the art department, designing websites & promotional print designs for Upscale South Florida Real Estate Properties, St Lucie County Tourism, Local Restaurants, and New York/St Lucie Mets Spring Training.
• Logo design & corporate identity for various high end real estate properties.
• Created site plan drawings & map drawings in Illustrator.
• Photo retouching of all high-end real estate photography for marketing collateral.
• Colorized architectural drawings (from AutoCad) and converted to Illustrator designs for collateral material.

2000 – 2001
Jr. Graphic Designer | State Farm Insurance – South Texas Regional Office
(Austin, TX)
• On a team of 5 designers, creating artwork for Auto, Life, Health & State Farm Bank to promoting programs and products internally & externally.
• Responsible for photography at the In-house Studio.

1998 – 2000
Art Director | Performing Arts Programs, Inc.
(Austin, TX)
• Duties included working with 6 major performing arts groups in Austin, Ballet Austin, University of Texas Performing Arts Center, Zach-Scott Theater, Paramount Theater, Austin Symphony & One World Theater.
• Planned & designed pages for the 101 page playbill and overseeing all print press checks & proofing.
• Oversaw playbill quantities for all arts groups.
• Worked with advertisers to design ads for the playbills and other publications.
• Designed the playbill for the farewell tour for Pavarotti (Austin Edition) at the Erwin Special Events Center.
• Photo retouching photography for marketing collateral for small business and retail clients.
• Collateral Material & Brochure Design for The Legends of Baseball – Celebrity Golf Tournament, held at the Camelback Inn in Arizona.

1995 – 1998
Art Director | Austin Real Estate Magazine, Inc.
(Austin, TX)
• Designed and produced real estate magazines for Re/Max, Century 21, Avenue One Properties, Kellar Williams, JB Goodwin Realtors, and Coldwell Banker.


The Art Institute International – Dallas, TX
Visual Communications – Associate of Applied Arts
May 1993


2000 – Outstanding Achievement Award for “The Star” Magazine Cover Design from the State Farm Corporate Office

2002 – Gold Addy for Grand Harbor Collateral Material |Simple Success Marketing (South Florida AdFed)

2002 – Bronze Addy Award for Oak Harbor Ad Campaign | Simple Success Marketing (South Florida AdFed)

Senior Design Specialist

Keith Patschke

My wholistic years of experience covers agency, corporate, B2B, B2C and design houses. Whether you have a question about Print, Digital, Branding, Web, Social, Marketing & UX Design or anything else, I am ready to answer all your questions. I'm here to help.

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